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Montara boats has been one our longest standing clients. When we were first introduced, they had minimal social media presence with low activity and engagement, along with an outdated website that wasn’t selling much. Their cross-channel branding was inconsistent, leaving their marketing efforts appearing unprofessional and unaffective.
We were initially hired on to take over their social media, to build a posting strategy and to stay consistent with it in an effort to grow their brand awareness through their social media channels.
Our initial phase focused on developing a new website that was designed in a way that sold to visitors and increased the conversion rate of their website. We added multiple layers to their website that include in-depth product detail pages, an exclusive dealer portal for their boat dealer network and much more.
The next phase was focused on brand strategy and alignment across all of their digital marketing platforms, which included media production, social media, YouTube, GMB and more. This was the implementation of high quality media and consistent colors, copy and clean graphics on all assets, digital and traditional.
The running phase, our goal is to grow awareness of their brand and the awareness of their boats. Effectively communicating who they are as a company and the value their products provide to potential customers through effective communication on their website, Digital Advertising, SEO, Social Media, YouTube, Email Marketing, Content Marketing & Launch Campaigns.
Several years later, we have been fully integrated into their organization managing all of their digital platforms, content, product launch campaigns & more. As the relationship driven team we are, we couldn’t be more proud of our partnership with montara boats.
SEO is a critical area of digital marketing that is often overlooked by many businesses. It’s a practice that takes time and effort to build, but the results can be endless for the business. We designed a SEO strategy for their business, built the framework and continued to execute on it over the years to provide maximum results.
