MEET YOUR CONSTRUCTION MARKETING TEAM
CONSTRUCTION
MARKETING COMPANY
An all-in-one marketing team for construction companies and builders.
Marketing built for long sales cycles and big tickets — where the brand has to earn trust months before anyone asks for a bid.
RECOGNIZED & PARTNERED
GOOGLE PARTNER
YELP ADVERTISING PARTNER
2024 VIDEO DESIGN AWARD
DESIGNRUSH FEATURED
WHAT'S THE PROBLEM?
WHY CONSTRUCTION MARKETING IS DIFFERENT.
Nobody buys a $200,000 addition off one ad. They research for months, compare three firms, and pick the one that looks most credible and least risky. Marketing's job is to be present and convincing for that entire stretch.
THE SALES CYCLE OUTLASTS THE CAMPAIGN
A homeowner researching for six months forgets anyone who wasn't visible the whole time.
UNQUALIFIED INQUIRIES EAT ESTIMATING TIME
Every hour spent quoting a project that was never funded is an hour stolen from real bids.
YOUR BEST PROJECTS AREN'T DOCUMENTED
Decades of impressive work with no professional photography means nothing to show a prospect comparing three firms.
REFERRALS ARE THE WHOLE PIPELINE
Word of mouth is excellent until a slow quarter arrives and there's no other source of leads.
HOW WE'RE FIXING THAT
AN INTEGRATED MARKETING TEAM, NOT ANOTHER VENDOR.
We offer an integrated marketing team approach — giving you the complete marketing team needed to grow your business. Your marketing is managed every single month, we're consistently executing what needs to be done to drive new leads, and you're back to focusing on the parts of the business that got you started in the first place.
MARKETING COVERED
BRANDING
WEBSITE MANAGEMENT
LEAD STRATEGY
ORGANIC SEARCH
GOOGLE BUSINESS PROFILE
DIGITAL ADVERTISING
SOCIAL MEDIA
GRAPHIC DESIGN
SERVICES INCLUDE
WHAT WE RUN FOR CONSTRUCTION COMPANIES.
PROJECT PHOTOGRAPHY + VIDEO
Professional documentation of finished builds, plus process video that shows how you work — the assets that win comparison shopping.
Finished project photography
Drone site and progress footage
Build process and time-lapse video
Owner and client interviews
WEBSITES THAT QUALIFY
A portfolio-led site that shows scope, explains process, and screens inquiries before they reach your estimator.
Project portfolio by type and scale
Process and timeline pages
Budget-range qualification in forms
Team and credential pages
LOCAL SEO FOR BUILDERS
Service-area pages, Google Business Profile management, and local citations built so you show up in the map pack for every city you serve — not just the one your shop sits in.
Project-type and city pages
Google Business Profile management
"General contractor near me" strategy
Long-form project case content
COMMERCIAL + DEVELOPER PIPELINE
Visibility with the developers, architects, and property managers who assemble bid lists.
Capability statements and spec sheets
Commercial portfolio pages
LinkedIn presence and outreach
Prequalification materials
GOOGLE ADS + LOCAL SERVICE ADS
Paid search aimed at the buyer who needs you today, plus LSAs that put your badge above the map — with call tracking on every dollar.
Search campaigns by service and city
Local Service Ads (Google Guaranteed) setup
Call tracking and lead attribution
Seasonal budget shifting
BRANDING FOR CREDIBILITY
For a purchase this large, looking established is a competitive advantage before a word of copy is read.
Logo and identity systems
Job-site and vehicle branding
Proposal and bid templates
Brand messaging and positioning
OUR FULL SADDLE STRATEGY
HOW WE GET YOU BOOKED.
STEP 01
BUILD THE FRAMEWORK
We build you a website that's designed to convert new customers and that tells YOUR story. Customers engage with businesses that they connect with and that show credibility.
BRANDING
WEBSITE
LEAD STRATEGY
STEP 02
INCREASE TRAFFIC
We put the lead strategy in action by launching and managing your digital ads, improving your SEO and reaching the right customers that are in need of your service.
DIGITAL ADS
SEO GROWTH
SOCIAL MEDIA
STEP 03
BOOK MORE PROJECTS
Your tailored strategy is designed to start getting you more leads immediately, while we work behind the scenes increasing your organic rankings and managing all of your digital marketing for you.
MORE LEADS
BOOKED JOBS
ORGANIC GROWTH
CASE STUDY — BOULDER CREEK CONSTRUCTION
PLACEHOLDER
“Paste the Boulder Creek Construction quote here — the case study is already live on the site, so pull the strongest line from it.”
CLIENT NAME — BOULDER CREEK CONSTRUCTION
PLACEHOLDER
Add a real client metric
Replace before launch
PLACEHOLDER
Add a real client metric
Replace before launch
PLACEHOLDER
Add a real client metric
Replace before launch
Client work — Boulder Creek finished project or site
SEARCH STRATEGY
THE SEARCHES WE GO AFTER.
Construction searches are research-heavy and cost-focused. Content that answers the money questions early builds trust competitors don't.
RESIDENTIAL INTENT
home addition contractor [city]
kitchen remodel cost [city]
basement finishing contractor
whole home renovation near me
RESEARCH INTENT
cost to build an addition
how long does a remodel take
general contractor vs builder
remodel financing options
COMMERCIAL INTENT
commercial general contractor [city]
tenant improvement contractor
design build contractor near me
commercial construction bid
LOCAL MODIFIERS
general contractor [city]
builder near me
[county] construction company
best contractor [city]
SERVICE AREA PAGES
A PAGE FOR EVERY CITY YOU SERVE.
Ranking in your home city isn't enough when the profitable installs are three suburbs over. We build a real page for each market you cover, with local content, proximity signals, and Google Business Profile service areas to match.
Construction — Twin Cities Metro
Construction — West Metro
Construction — Central Minnesota
Construction — Southern Minnesota
Construction — St. Cloud Area
Construction — Rochester Area
Construction — Western Wisconsin
Construction — Eastern Dakotas
Example markets — your list is built from your actual service radius.
CONSTRUCTION MARKETING FAQS
QUESTIONS WE GET FROM CONSTRUCTION COMPANIES.
Marked up as FAQ schema for rich results in search.
How long does construction marketing take to produce leads?
Paid search can generate inquiries in weeks, but the qualified ones usually come from a longer arc — content, portfolio, and visibility over several months. We measure both so you can see the pipeline building, not just the click count.
How do you keep unqualified inquiries out?
By publishing scope and starting ranges, showing the size of projects you actually take, and asking qualifying questions in the request form. Fewer, better inquiries beat a full inbox.
Is SEO worth it for a construction company?
Yes, because the research phase is long and search-driven. Ranking for cost, process, and project-type questions puts you in the conversation months before a bid request.
Do you handle commercial and residential differently?
Completely. Residential is search and portfolio driven; commercial runs on relationships, capability collateral, and visibility with the people building bid lists. We build both tracks separately.
Can you help with proposals and bid materials?
Yes. Our design team builds branded proposal templates, capability statements, and spec sheets so your bid package looks like the rest of your brand.
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